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Vision, Mission and GoalsVisionWegener is an enterprise that provides news and information to consumers, primarily focused on their own living and work environments, and the reach of the vehicles to accomplish this is marketed to advertisers. This strategic choice in part stems from the fact that regional, local and ‘nearby’ content is highly distinctive, thereby representing high added value with substantial durability over time. To retain Wegener’s position as pre-eminent provider of information from and about the specific living and working environments of people in the regions it serves, it is crucial to ensure that the value of the information provided is superior in an ever more competitive media environment, with many such products free of charge. This places great importance on innovation. The Wegener regional dailies and free door-to-door papers are being developed to continue to be solidly perceived as ‘best of class’. Our environment is marked by the changing media-consumption patterns of consumers, the demands of advertisers, and the dynamics of the media landscape. Through a diversity of channels and with a broad, finely meshed portfolio of products, Wegener provides high-quality ‘content’ bearing on specific living and working environments. The online and print channels of each Wegener unit serve to strengthen one another mutually, on an ongoing basis. We work continuously, and with a sharp focus, on new multimedia/cross-media initiatives. MissionOn the basis of the group’s profound regional involvement and expertise with regard to people in those living and working environments, Wegener provides meaningful information to consumers and makes regional target audiences available for marketing activities. The group places high value on conducting its activities in a socially responsible manner, innovatively and with integrity. The quality, effectiveness, and success of Wegener’s products and services are the heart of the group’s profitability. The group prizes the commitment of its people to achieving these objectives, and Wegener consequently seeks to be a responsive and challenging employer.GoalsThe central objective of the Wegener group is to conduct its activities in an effective, efficient, and profitable manner, so that shareholder value is created. This also assures a stimulating and challenging environment for all who are involved with the company. The group strives to achieve and maintain leading positions in the markets relevant to its activities.
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