Table of Contents First Slide Strategy for DM DM services industry Main channels Main categories of services The European market Industry characteristics Industry characteristics techn Industry characteristics main players Computer Services INDUSTRY SUCCESFACTORS REVENUE GROWTH WEGENER DIRECT MARKETING?(incl. door-to-door distribution) (EUR million) WDM-growth strategy WDM-value creation 1 WDM-value creation 2 A.Cohen First Slide VISION Organization DIRECT MARKETING PRODUCTS & SERVICES Customer Contact solution Fieldmarketing Telemarketing Data entry E-mail marketing Data solutions List broking Compiled lists Data intelligence Lifestyle surveys DM Media concepts CONCLUSIONS Home Page: index
First Slide
Strategy for DM
DM services industry
Main channels
Main categories of services
The European market
Industry characteristics
Industry characteristics techn
Industry characteristics main players
Computer Services
INDUSTRY SUCCESFACTORS
REVENUE GROWTH WEGENER DIRECT MARKETING?(incl. door-to-door distribution) (EUR million)
WDM-growth strategy
WDM-value creation 1
WDM-value creation 2
A.Cohen First Slide
VISION
Organization
DIRECT MARKETING PRODUCTS & SERVICES
Customer Contact solution
Fieldmarketing
Telemarketing
Data entry
E-mail marketing
Data solutions
List broking
Compiled lists
Data intelligence
Lifestyle surveys
DM Media concepts
CONCLUSIONS