Wegener Direct Marketing Presentation

13-02-2001 Amsterdam

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Table of Contents First Slide Strategy for DM DM services industry Main channels Main categories of services The European market Industry characteristics Industry characteristics techn Industry characteristics main players Computer Services INDUSTRY SUCCESFACTORS REVENUE GROWTH WEGENER DIRECT MARKETING?(incl. door-to-door distribution) (EUR million) WDM-growth strategy WDM-value creation 1 WDM-value creation 2 A.Cohen First Slide VISION Organization DIRECT MARKETING PRODUCTS & SERVICES Customer Contact solution Fieldmarketing Telemarketing Data entry E-mail marketing Data solutions List broking Compiled lists Data intelligence Lifestyle surveys DM Media concepts CONCLUSIONS

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